Website traffic isn’t just a vanity metric.
Understanding how many people are visiting your website on a daily basis helps marketers to understand how effectively specific marketing tactics and campaigns are paying off in terms of brand awareness and strategic consideration.
But in the face of ever-increasing competition online, keeping these stats at the top end of your target can feel like an uphill battle, particularly for content marketers with squeezed marketing budgets.
To help you increase your website traffic quickly and easily our experienced Digital Team have put together 10 proven strategies for you to try out. Taking advantage of all the tips on the list will quickly increase your website traffic as well as your conversion rates.
Tip 1. Get Social
Social media marketing has the power to quickly build a brand and increase it’s overall visibility through communicating with customers and delivering offerings that have value to them.
Be everywhere. Facebook. Instagram. Twitter.
Facebook is currently the most popular social network in the world with an unbelievable 1.55 million active monthly users. Twitter is a great ‘in the moment’ platform and Instagram is perfect for visual content.
Most importantly, having active social media profiles gives consumers a ‘flavour’ of your brand, and shows your brand is thriving.
Tip 2. Pay Attention To On-Page SEO
Getting to grips with the Google Keyword Tool is time well spent for any content marketer.
Use this tool to discover popular search terms, test your most frequently used key phrases and create a list of keywords to target on your website, particularly on your homepage. Make sure you don’t forget to write for humans (or risk a Google penalty! but make sure you sprinkle keywords naturally throughout your on-page content like confetti.
Tip 3. Target Long-Tail Keywords
Long-tail keywords are keyword phrases that consist of 3 words or more. And they are VERY important when it comes to your effort to drive more traffic to your website. Don’t forget to include at least 3 or 4 of them in your SEO efforts – because they are more niche they often return the best conversions.
Tip 4. Leverage LinkedIn
Imagine a free, professional networking platform that would give you the power to message, and post daily marketing messages to both known contacts as well as prospects.
Say hello to LinkedIn.
The platform is comprised of decision makers and influencers. On average it accounts for more than 60% of all traffic from social media channels to company websites. Get involved!
5. Make Sure Your Site Is Fast
Make your site is as quick to load as possible. Site speed is a factor in search rankings, and a faster site will keep more people from leaving your site before it loads. Move to a faster hosting provider/server if necessary, or for a quicker solution, look at reducing the size of images on your site.
Tip 6. Internal Linking
Not only does internal linking result in a better user experience, it also helps with your SEO by increasing the number of pages per session! Keep an eye out and link internally wherever you can! One great way to start is to reference your previous blog content using anchor text in your latest posts – see what we did there?!
Tip 7. Email Marketing
Use email marketing for that extra boost of traffic. Email marketing is great for building anticipation for new product launches, promoting seasonal offers or sending personalised sales messages. Just be careful you don’t over-do email marketing or you might end up in their spam folder.
Tip 8. Repurpose Old Content
Buffer recently ran an experiment where they posted no new content for a month. They simply repurposed and share their old content. What do you think happened?
They only lost 4% of their traffic. With absolutely no new posts.
What this shows is that users don’t care as long as they feel they’re getting quality content. Why not update your best performing blogs and re-post as fresh content?
Tip 9. Improve Your Headlines
Headlines! They’re ridiculously important.
Optimise your headline and content URLs for the search engines.
But also optimise them for clicks.
A clever, attention-grabbing headline can work wonders for your website traffic.
Tip 10. Guest Blogging
Guest blogging works both ways: Securing a guest blog post/article on a reputable site is a great way to get new visitors to your own website.
Similarly inviting an influential blogger to guest blog on your site can also be very beneficial for your website traffic statistics, as the guest blogger will more than likely share the article with their own audience, quickly extending your reach.
The only question that remains is – which of these methods are you going to choose to increase website traffic first?
If you need any help with your SEO strategy or website traffic, our experts are here to help! Get in touch today.