Businesses especially have a huge responsibility to keep their environmental footprint as low as possible and think ahead when it comes to their packaging. Luckily though, it has never been easier to switch to sustainable packaging alternatives. Here at CuCo Creative, we have a talented team of packaging design experts who have helped brands such as Wild and Scrummi find the perfect sustainable option for their business. There are so many great solutions on the market, so let’s look at three great sustainable packaging solutions we absolutely love:


Starch-based packaging has become very popular over the last few years. It holds the consistency of plastic and can be used for a wide range of purposes to truly help reduce your environmental impact. One producer of starch-based packaging is Paperfoam. Paperfoam produces world-renowned, sustainable packaging solutions made from starch, fibres and water. Their 100% biodegradable and compostable packaging can be shaped into literally any form you need using injection moulding, making PaperFoam a hugely flexible packaging option. No surprise, their starch packaging is already being used by major brands such as Schwarzkopf, Pukka, T-Mobile and Veuve Cliquot!


A great alternative to plastic foil is seaweed! The substance agar, which is found in seaweed and is often used as a plant-based alternative to gelatin, has now found its way into the packaging world. It can be turned into a variety of different packaging options without the need for chemicals and biodegrade in weeks completely naturally.

Being a plentiful, sustainable raw material, seaweed really has the potential to take over the sustainable packaging world in the coming years. Plus: The packaging is edible and contains a huge amount of nutrients, such as vitamin A, C and E. What’s not to like?

Mushroom Packaging

A magic mushroom of a different kind: Consisting of only two ingredients, hemp and fungi, this multi-functional, low-cost, insulating and water-resistant packaging is 100% biobased and composts in 45 days when added to the soil.

But these are only a few reasons why mushroom packaging is definitely one of our favourites: The fungi packaging is also a gold-certified Cradle-to-Cradle product, meaning it is produced from waste materials (fungus sprouts from agriculture) which are turned into valuable raw material for the packaging!

This is why, for our eco-conscious client Wild, a high-end producer of sustainable hotel commodities, CuCo recommended mushroom packaging for holding their refillable shampoo and body wash. The packaging is currently being prototyped in various hotels within the Dorset area and the client is thrilled with its new innovative and highly sustainable packaging solution.

Which is your favourite sustainable packaging option? At CuCo, our mission is to support brands at this time in adapting and thinking ahead to the future. So if you’re interested in speaking to us about eco-friendly packaging and protecting your customers and planet for the future, get in touch with our team today by emailing or call 01202 911959. We’d love to help! 

Share this page

Filed under



, ,

Written by

Christian Cutler



Christian Cutler

Christian Cutler

Christian Cutler is Co-Founder of the award-winning creative marketing agency, CuCo Creative. With over 20 years experience in the design industry, Christian has been responsible for delivering countless successful brand launches and re-brand projects. Within CuCo, Christian also leads on the development of client marketing strategies and creative online and offline advertising campaigns. CuCo's clients enjoy fantastic ROI on the strength of his strategic ideas. Typography is Christian's guilty pleasure. He’s a perfectionist in his work, living by the motto, ‘That will do will never do.'

Find me on

Other posts by

Back to blog