This, of course, has also hugely impacted the arts and events industry. Each year, more and more tickets for the arts are sold through websites rather than in person. This, combined with tightening budgets, is pushing arts organisations to drive more sales online.
But in order to sell tickets online, you need a good website and the right tools. Not only does the booking experience need to make potential visitors feel comfortable completing the transaction, but it should also encourage people to find out more about the performances and events you have to offer.
But how to find the right solution for your organisation? CuCo’s amazing digital team are experts are here to help! As the agency for many well-known arts organisations, such as Pavilion Dance South West (PDSW), Bridport Arts Centre and the Regent Centre, CuCo’s digital experts know exactly which tools to use to get bums on seats! So today, we’d like to introduce you to our preferred management and booking system for the arts industry: Spektrix!
So, what exactly is Spektrix?
Spektrix is the market leader in back-office and digital tracking systems for arts organisations, transforming the way arts centres and festivals sell tickets and manage their audience relationships.
The cloud-based, all-in-one ticketing, marketing, and fundraising solution – offers tools for managing box office sales and transactions, marketing events, managing relationships with clients, fundraising, scheduling activities, tracking opportunities and much more, making online ticket purchases and donations easier than ever before!
Still not convinced? Here are 5 reasons why your arts organisation should use Spektrix:
1. It’s super user-friendy
Spektrix is built with usability in mind. The user-friendly and intuitive booking platform is a quick and easy to use tool to grow the audiences of your organisation and increase revenue.
2. All the data in one place – wherever you are!
Spektrix has a CRM tool that holds the company data all in one place – including who has signed up to the mailing list, names of ticket bookers, members, stakeholder prospects designed and donors. This allows your organisation to have all the information at your fingertips. Plus, as Spektrix is a cloud-based solution, you can access this information wherever you are – all you need is an internet connection 😉
3. Improved time management
The clever people at Spektrix have also integrated a project management tool within the system, which can improve the time management and workflow within your organisation, by assigning projects and tasks to people. The time spent on those projects can easily be logged and tracked using the system. Amazing, right?
4. Easy to integrate
The booking system can easily be integrated into your website, so you can still have a beautifully designed, bespoke website when using Spektrix – just like the one CuCo built for Pavilion Dance South West! Spektrix only kicks in once a customer clicks ‘book tickets’ on the website and you don’t see the system anywhere on the site until this point or even realise that you are using Spektrix!
5. It keeps your customers with you!
Having the booking system embedded into your site also means that customers go through the whole buying process on your site rather than getting redirected to an external website. This is not only great for you, as you won’t loose traffic to an external site, but it also hugely improves the user experience, as people often feel uneasy about adding their payment details on an external site.
Interested in talking to us about Spektrix? CuCo experienced digital experts are here to help! Get in touch today!