CuCo are excited to announce the official launch of the all-new Kent Salon Website.
Kent Salon, the sister brand of the renowned heritage brand Kent Brushes, appointed CuCo to both design and develop the official website for their professional salon brush range.
Kent Salon’s range consists of 19 professional salon brushes, which are sold directly to salons and never on the high street. The brand required a fresh, new bespoke website to communicate the benefits of these prestigious precision tools to haircare professionals.
In order to meet the unique requirements of the client, CuCo designed and developed the site on the CMS WordPress – our digital team’s preferred CMS platform.
A simplistic design was developed and used throughout the website in order to communicate the quality and professionalism of the Kent Salon range.
It was important that the site would immediately communicate the unique benefits and the point of difference of these exclusive brushes. Therefore, the homepage was designed to be visually interesting, engaging and informative and features a brief introduction to the range, as well as its unique benefits. Furthermore, it encourages visitors to sign up to Kent Salon’s Newsletter.
In order to be able to better assist industry professionals online, a live chat option was integrated into the new website. Sat in the bottom right corner, the live chat allows Kent Salon to send both automated and personalised messages based on the requirements of each visitor. At the end of the conversation, visitors have the option to download and even rate the chat conversation – providing a better user experience for visitors, as well as great customer insights for Kent Salon.
Four new pages have been added to the new website. The brand-new product page cleverly showcases the 19 professional brushes, by allowing the visitor to see each brush from different angles as well as providing plenty of information about each brush – all on just a single page!
A visually-led community page was developed to showcase how the brushes are currently being used by industry professionals. This is important, as it showcases the expertise of Kent Salon, whilst also building a sense of community within the haircare industry.
If you’re in need of a new website for your brand, our experts are here to help! Get in touch today.