Lymington Cat & Kitten Rescue have appointed CuCo as their lead creative agency for rebranding this year.
The charity approached CuCo after the emergence of an increasingly challenging re-homing market, encouraging them to review their marketing activity as part of the long-term strategy of the charity.
Having worked with Lymington Cat & Kitten Rescue for nearly a decade on numerous projects including their website, marketing and promotional materials, CuCo were excited to work with the charity once again in order to help more cats and kittens find their forever home.
Our agency has been tasked with promoting the benefits of re-homing a cat or kitten, encouraging donations and raising brand awareness. The charity receives no state funding and relies entirely on donations and its own fundraising efforts.
The fresh new brand look we have created features a new visual identity, font and colour palette, as well as the newly developed strapline ‘Care, Kindness, Compassion’.
CuCo have rolled the new brand out across offline collateral, including branded stationery, and have also designed the Lymington shop front in the new brand style.
We have also just begun work on a fresh new website for Lymington Cat & Kitten Rescue, which will work harder to generate donations, and encourage re-homing. The new site will also feature a ‘What news pussycat’ blog feature, as well as a short history of the charity and it’s work to help care for thousands of grateful cats.
If you’re a charity looking for a creative agency to rebrand your charity, our digital experts are here to help! Get in touch today.