CuCo used Kent Brushes Google Analytics data to gain valuable insights into customer activity before developing a user-focused digital marketing strategy. This strategy would incorporate social media marketing across multiple channels, with the inclusion of paid advertising. The new digital marketing strategy would focus around the new eCommerce Magento-driven website, designed and built by CuCo, with a clear goal to drive greater direct sales and increase brand awareness significantly amongst millenials.
The creative would see the design of a highly-visual branded online identity for Kent Brushes, maintaining their iconic rich heritage, yet with a modern twist. There would be use of numerous heritage-themed videos embracing the brand’s values and showcasing the excellent craftsmanship from Kent Brushes, thus proving an important factor in our brand research.
Rather than try and manage the strategy internally, Kent Brushes tasked CuCo to manage aspects of their digital marketing – content strategy, email marketing campaigns, blogging, organic social media activity and targeted Facebook advertising would all be performed by our team. As well as day-to-day customer interaction and promotions, our creative marketing would ensure Kent Brushes’ sales came to life during key seasonal periods, including Movember, Black Friday and Christmas.