From Chinese regulations in the food industry along with different target audience perceptions and buying behaviours to those in the EU and UK markets, there have been many things to consider along the way that have informed our approach and final creative solutions.

Taking this all into account, CuCo has created a versatile brand identity that will support the brand as it grows and introduces new product lines in the future.

Having identified the target audiences engage and interact with dynamic, quirky, interactive and fun websites; we have designed and built a site that tells the Ousri story emphasising the brand’s use of nutritious ingredients and love for their pets.