Our marketing agency quickly connected with the theme and identified a creative steer that would see the performers taking part in the festival takeover Bournemouth, literally. Using images of the performers to stand over key landmarks around the town ensured marketing materials had impact and created a real buzz. The impactful design would be used over all forms of marketing and advertising materials. And the buzz didn’t stop with the audience the campaign would reach out to. The creative would be recognised for numerous local business award entries, with results to follow.