Move or Mo, Save a Bro!

Back in September CuCo announced our latest client win, the British heritage brand, Kent Brushes.

This year Kent Brushes are once again an official partner to The Movember Foundation, the global charity committed to having an everlasting impact on the face of men’s health. Since 2003 Movember have raised over £400 million by encouraging men to grow moustache’s during the month formally known as November.

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The idea is simple really.

• Start clean shaven on November 1st.

• Grow and groom your moustache for 30 days.

• Raise funds and awareness for men’s health.

This Saturday night whilst the rest of the team were getting dressed up as ghosts and ghouls and all manor of spooky creatures for Halloween, our Creative Director Christian was facing his biggest fear and preparing to shave off his beloved designer stubble in aid of men’s health.

Christian before

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Anyone who knows Christian knows just how attached he is to his five o clock shadow, but like a true MoBro, Christian bravely raised his Kent razor and treated his face to a wet shave for the first time in over 10 years, proving beyond doubt that he really would do anything to support our lovely clients!

Alongside participating in Movember ourselves, CuCo are also working with Kent Brushes on the strategic deliverance of their social media strategy, including both their long-term partnership and involvement with Movember and their exciting new product launch.

Keep an eye on CuCo’s Twitter, Facebook and our brand new Instagram profile for photos of Christian’s intrepid ‘Mo journey’ and sign up/find out more about Movember here.

Christian's nightmare

DAY 1/ 30 – Let’s see how this grows!

There are loads of great ways to get involved this year, even if you can’t sport a moustache! CuCo’s Mo Sista’s will be supporting Christian by making 30 MOVEs over 30 days. More about MOVEs here.

Want to get involved? It’s not too late! Sign up at www.movember.com

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