Pure Diet are an organic foods company bringing ethically-sourced food products to the UK CPG market. The owners of Pure Diet engaged CuCo to act as their marketing consultants on the launch of the Pure Diet brand and to design the packaging for their first range of ethically-sourced health foods.

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Pure Diet’s product range includes a whole host of delicious super foods – but the launch is mainly centered around South American favourite… chia seeds! In case you haven’t heard of chia seeds, the word ‘chia’ literally translates as ‘strength.’ Chia seeds are the world’s richest plant source of omega 3 fatty acids, and are packed with heaps of nutrients and antioxidants. As if that wasn’t enough to get you munching away, chia seeds can also help you lose weight! They absorb up to 10 times their own weight in water meaning you stay fuller for longer and research suggests they can even reduce the body’s absorption of fat! Packed with flavour they make a great addition to smoothies. Personally we like them sprinkled in with our breakfast cereal to add extra crunch!

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CuCo worked alongside the owners of Pure Diet throughout the process of developing and designing their packaging to ensure the ethos behind the brand was reflected at every stage. We also conducted in-depth research into the UK organic food market, which included assessing the chia offerings of the top 5 UK supermarkets (Tesco, Asda, J Sainsbury, Wm Morrison and Waitrose) to asses how we could position Pure Diet best. The challenge was to make sure the Pure Diet range would stand out on the shelves, whilst still getting across to the consumer that this is a high-end, pure and natural product.

The packaging solution we delivered packs a serious punch (just like the seeds themselves!). The design is clean, minimal, yet strikingly contemporary to appeal to young health-concious buyers. Teamed with a colour palette that is bold, bright and dynamic, the product will stand proudly amongst it’s competitors on the fiercely competitive supermarket shelves. The design itself is subtly centered around the bird in the Pure Diet brand mark, a key feature we believe will help foster brand recognition and loyalty as quickly as possible. The design is flexible enough to ensure that as the range expands, alternative colours can be introduced to differentiate the individual products but keep the look and feel of the range cohesive.

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If you want to talk to us about packaging for a new or existing product range, our experts are here to help! Get in touch today