Packaging is all about the visual feast. We instinctively judge the book by the cover, we’re drawn by the shelf appeal, it stands out, we want it and the unique quality/experience/brand story it promises.

We design packaging that unites both product and brand stories and takes account of the sales environment, functionality, materials, manufacturing and distribution. The result is a product that’s packaged seamlessly and has the power to captivate, disrupt – and influence shopping behaviour.

We collaborate with Food, Drink, Spirits, Beauty and Fashion sectors.

Creators of beautiful and eye-catching packaging design that makes brands standout in a noisy market.

Our packaging expertise.

Creative & Development

  • Research & Discovery

    CuCo will work with you closely to understand the ideals and values to be considered when starting a packaging project. This research and discovery phase acts as a roadmap where input from clients reveal how your brand story should be represented in your packaging.


  • Scamping & Brainstroming

    CuCo’s creative team will digest everything uncovered at the briefing and research and discovery stage. Then, using all the messaging and desired content, with an internal creative team brainstorm, they will scamp out ideas to see what solutions could work for you and your brand


  • Sourcing & Planning

    Sourcing packaging materials can be a minefield. CuCo can work with you to source packaging regulation compliant and sustainable product packaging for a range of packing materials from bottles and jars, to tubes, bags and boxes.


  • Conceptual Design

    CuCo will present three contrasting design concepts for your packaging We’ll invite you to feedback and look to develop and refine one concepts into your final packaging design. If you feel you need to see more concepts, we’ll need to create a further estimate for this work- but this is something we don’t find our clients ask for very often as we already understand them really well.


  • Prototyping & Testing

    Prototyping and testing is an important part of CuCo’s packaging design process. We begin by creating a more detailed Photoshop mock-up of the chosen concept and checking you’re happy before continuing. We then start to bring it to life by producing multiple-scale prototypes until the concept is working from a technical standpoint.
    Finally, a 1:1 prototype will be constructed. Then we test the prototype and, if it isn’t quite right, we refine and tweak back in the prototyping stage until we’re confident it works.


  • Design Refinement

    CuCo’s design refinement stage relies on our testing and tweaking the packaging design at the prototyping phase. We’ll continue to refine the packaging design until we’re completely happy that the design will deliver the visual impact and sales results you need.


  • Packaging Regulation Compliant

    Product packaging is subject to legislation that covers packaging waste and producers are responsible for their environmental impact and a proportion of recycling cost. CuCo can work your behalf to source and use compliant packaging that confirms to all required legislation.


Packaging Types

  • Tin Packaging Design

    As part of CuCo’s packaging design service, we produce powerful packaging visual identities for great quality aluminium tins, tin boxes, bespoke tins, personalised tins, branded tins and a great range of other tin packaging that can be designed to suit your brand, your product and your consumer.

  • Bottles Packaging Design

    CuCo’s packaging design services include bottle packaging design for a range of product applications, include food and drinks, arts and crafts, beauty and toiletry packaging. Our modern packaging bottle designs include clear packaging bottles, glass bottles, PET plastic bottles and sustainable bottle packaging.

  • Label Design

    We design labels and stickers that customise the packaging of any product and take account of your visual brand identity to create impact. CuCo’s label design service range from small labels for bottles, jars and other containers to large-format stickers and labels that will attached to oversize products.

  • Box Design

    CuCo designs custom box packaging that include bespoke branded box design, eco-friendly packaging boxes, sustainable boxes and boxes for food, gifts and a multitude of consumer products. We design your box to suit your product, reflecting your brand’s visual identity and incorporating graphic design elements that make your box packing design really stand out on the shelf.

  • Branded Packaging

    Your brand sits central to your marketing strategy and corporate image and it’s critical to stay faithful to your brand identity to ensure consistency and recognition. CuCo designs expertly branded packaging solutions for a wide range of products.

  • Promotional Packs

    Promotional packs are often used in product marketing campaigns, which means they have to stand out. CuCo designs promotional packs and packaging that creates visual impact through stunning graphic design, typography and materials.

  • Brand Collections

    When you have a product line that incorporates multiple product collections, it’s critical your product packaging reflects a consistent brand collection message. CuCo’s design team creates beautiful packaging design that takes account of logo, typography, imagery and graphical elements and creates a powerful brand family that complements each product line.

  • Bespoke Packaging Solutions

    When standard product packaging won’t give the impact or look you want to achieve, CuCo can create bespoke packaging solutions to really get your brand noticed. From bespoke packaging boxes, recycled bags, cartons and bottles, we can create a design to your exact specification that reflects your brand in the best way possible.

  • Accessories

    CuCo’s packaging design services cover a wide range of packaging accessories. These include tote bags, carrier bags, folders, luxury and laminated paper bags, gift boxes and tags and branded packaging materials like packing tapes and paper.


  • Sustainable Technologies

    Sustainable technologies are a number one priority when it comes to product packaging today. Many businesses are committed to 100% renewable packaging, socially and environmentally responsible packaging and to eliminating single-use plastics. CuCo can help you create sustainable packaging for your brand’s product.

  • Specification Refinement

    When the conceptual design phase is complete, your packaging design will be refined for the last time to ensure it will perform as intended. This specification refinement stage will give us both an opportunity to review colour, typographic, graphic imagery and brand integration. The shape and size of the packaging has to be fit for purpose – and it’s only by evaluating the packaging design at every step will you achieve the results you seek for your product.

  • Production Management

    When your packaging design is agreed and prototyping and testing is complete, the next step is for CuCo to handle the production management of your packaging materials. We’ll take care of ensuring your product packaging is manufactured to the design and standards of quality we specify and supplied to you to the timescales we agree.

  • Print Management

    CuCo designs labels and stickers for products and as, part of our packaging design service, we handle the print management of labels to ensure they are produced according to the exact designs and quality we specify. We work with packaging printers to ensure product labels and stickers are delivered to the standards you expect.